The happy farmer (Den glade bonde) - "keeps the animals / chickens / Cows / pigs heathy"
(The brand name and payoff rimes in danish)
(The brand name and payoff rimes in danish)
On the back of every package, the original logo will be placed as a sticker.
Inside you can read about the brand values of Den glade bonde' / The happy farmer.
"Why is he happy? - Our first priority is to make sure that the animals are heathy...
That means that they can go outside whenever they want, all year, and they get the kind of food
they need to stay heathy. Plus we don't use pesticides, so we protect the environment.
Read more at: www.dengladebonde.dk"
ABOUT PROJECT
School assignment.
Timeframe: 1 week
School: The School of Visual Communication, DK
School assignment.
Timeframe: 1 week
School: The School of Visual Communication, DK
BRIEF
Make logo.
Packaging for 3 different kinds of meat.
Brand value
DEN GLADE BONDE / THE HAPPY FARMER:
Has 5 organic farms all located in Denmark.
Has a silly name, but is a brand with a lot of great values.
PROBLEM / SOLUTION
Many people feel that buying organic food is too expensive.
A lot of organic brands is very good at pointing fingers and say: you SHOULD eat organic.
/
Food is about joy. You should buy organic because you want to.
So without pointing any fingers and with a silly tone of voice, I believe this is the way.
LOGO
He spends so much time with animals, that his beard changes.
CONTACT
